2 JANUARY 2019
Yellow Pages Building renamed to Braddell House, completes GYP Properties’ transformation into property company
GYP Properties Limited’s (“GYPP”) headquarters building has now been renamed Braddell House, from Yellow Pages Building, following the change of company name to reflect its core focus in property.
Signages bearing Braddell House were installed in time to usher in 2019. GYPP’s Board of Directors and top management held a simple ribbon-cutting ceremony today to commemorate the unveiling.
GYP Properties Chief Financial Officer, Mr Chua Joan Keat, said: “We chose to include ‘Braddell’ in the name as we are situated directly above Braddell MRT station.
“It is from Braddell House that GYP Properties is headquartered and drives its corporate strategy. Our brand identity shows Braddell House nestled in a Red Dot, underlining our Singapore origins,’’ he added.
The seven-storey Braddell House’s address remains the same, at 1 Lorong 2 Toa Payoh, Singapore 319637. The property is zoned light industry and located in District 12, a suburban area which is redolent with Singapore’s history.
Braddell House is located in Toa Payoh, just outside the city centre. It is situated above Braddell MRT station, four stations from Singapore’s iconic Orchard Road shopping belt. The building has a land area of 5,039 sqm and a gross floor area of 13,268 sqm. Excess space that is not required for self-occupation is leased to tenants for rental income.
Toa Payoh was developed in the 1960s by the Housing and Development Board as Singapore’s second satellite town after Queenstown. The building is surrounded by blocks of public housing that are very much a feature of Toa Payoh’s landscape, boasting an eclectic mix of mom-and-pop stores juxtaposed against contemporary cafes and bustling retail centres, such as Toa Payoh HUB and Junction 8 Shopping Centre, both just an MRT station away from Braddell.
Braddell House is part of GYP Properties’ portfolio of 303,172 sqm of land, comprising commercial, retail and residential assets in Singapore and New Zealand.